NEW VIDEOS FOR HONEY HOUSE DISTILLERY

We recently finished an overview video for Honey House Distilling here in Durango, CO.  For this projects they requested two versions.  One version has a voiceover with music.  This is perfect for any venue that plays audio.  However, there are times when you want a version that doesn’t require audio.  In it’s place, text graphics are placed throughout the video.  This is great to have for Facebook or Instagam.

Facebook and Instagram video ads displayed in the newsfeed (on desktop and mobile) will be on auto-play with the sound all the way down. Therefore, you either have to get the viewer to click the video player so it un-mutes it, or you need to tell the same story visually even if they don’t un-mute the video.

The best videos do both. (At least in the first 10-20 seconds.)

This all serves well for the vast network of digital display that exist all over the country including right here in our own community.  Did you know FASTSIGNS of Durango has digital displays at

  • LA PLATA COUNTY AIRPORT – Digital Display, Wall Murals, Brochures, Installment Art

  • DURANGO WELCOME CENTER – Digital Display, Wall Murals, Brochures, Installment Art

  • DURANGO REC CENTER – Digital Display, Wall Murals, Brochures, Installment Art

  • CHAPMAN HILL RINK – Digital Display, Wall Murals, Brochures, Installment Art

  • DURANGO VISITOR CENTER – Digital Display, Wall Murals, Brochures, Installment Art

 


 

This is good to keep in mind when producing your next video.  Video has clearly proven itself the zenith of the advertising medium.  Food for thought when planning your advertising and marketing budget.

video-marketing-statistics-infographic

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